A strategic platform for innovation

MEDICA covers the entire medical technology value chain: diagnostics, imaging, orthopaedic devices, digital health, and connected healthcare. EastMed leveraged this platform to:

• engage with major players in orthopaedic innovation and medical devices,
• identify emerging technologies relevant to Eastern European markets,
• strengthen ties with industrial partners, hospital decision-makers, and international KOLs (Key Opinion Leaders).

Enhanced support for our partners

As a facilitator for medical device manufacturers seeking to enter or expand into Eastern European markets, EastMed used MEDICA 2024 to highlight its expertise in trading, technology transfer, and regulatory support. Participation at MEDICA reinforced our credibility and opened new opportunities for collaboration in a rapidly evolving international environment.

Looking ahead

EastMed’s presence at MEDICA 2024 confirms our strategy of serving as a bridge between European innovation and Eastern markets. Our engagement in Düsseldorf provided valuable insights that will shape our technological and commercial roadmap for 2025. We extend our gratitude to all partners and colleagues met during the fair and look forward to turning these exchanges into long-term collaborations.